The Company Proposal

To: Pearson & Associates

From: Jessica M. Corbin

Date: March 18, 2013

Subject: Proposal for ReCreating(Her) Magazine

•Summary/Abstract – Brief about what you plan to do

It has come to my attention that there is a need for magazines that accurately represent, support and encourages the African American women. The magazine will be titled ReCreating(Her); A Literary Journal. The magazine will feature historical, social and cultural elements to inform and reinforce the importance of heritage culture and the history of African American women. ReCreatingHer; A Literary Journal, will feature, original poems, essays and articles by African American authors.  

•Introduction/Background – Background on the issue

The early 1990s brought on a surge of black magazines that critically addressed issues of race, class and culture. Since then magazines like Emerge, which first began under Time, Inc. and later taken over by BET corporations was merged into with Savory. While Savory continues to address the issues of the day, it has taken a more politically black America than one that seriously handles the issues. Another magazine that was taken over by BET corporations, Heart & Soul fell into a decline and then to bankruptcy until its return to Vanguarde Media publishing.

•Statement of Need—justify why the company or organization needs your idea

The major black magazine publishing companies include BET, Johnson Publishing Company and Earl Graves Limited. BET corporations published a number of publications that survived for a while but ultimately failed or were taken over by other companies. Johnson Publishing Company publishes the most wildly recognized black magazines, Ebony and Jet. In recent years Ebony and Jet have been falling into printing only a certain aspect of the African American experience. It has begun to settle into the habit of writing like everyone else and focusing more on celebrity news than the issues of the average American population. There is then a need for a publishing company that accurately captures, supports and encourages the African American community. These publications will not be made to mirror white America but to erase the stereotypes about black America.

•Rationale—detail how your remedy will take care of the issue

This line of magazines will display an accurate portrayal of black life in America while at the same time be a contribution to the black community especially women. There is a dire need for African American women to know their history and current contributions to society. This line of magazines will provide the support Intel and communications that the American culture needs.

•Plan – How will you go about the work, and who will be involved?

After the proposal has been submitted and approved, I will select a group of highly talented individuals and professionals of the publishing industry. We will develop a list of advertisers and begin revenue of subscribers. The staff will consist of editors, designers, writers, web design specialists, copywriters and photographers.